This was a concept and abbreviated visual system for Sparkfund. Ultimately an unused direction. SparkFund is a subscription model for energy technology in buildings that radically simplifies how organizations consume energy efficient technologies like lighting, building controls, and HVAC.
Sparkfund covers installation, repairs, monitoring, and ongoing services as well as financing for projects. The idea was to steer clear of typical tech start-up tropes as much as possible and create a trustworthy yet approachable brand. Something with the heart of start-up and the face of sturdy doric column...but, like, the ass of an ionic column.